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Billboard What is our story

What is Our Story?

Our Mission: To help create a smoke free world by providing the most authentic and enjoyable alternative to smoking.

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Introduction Whatdrives us

Introduction: What Drives Us

Once upon a time, smoking was
the cool thing to do.

Big tobacco companies helped make sure of it, downplaying the health hazards and playing up the smooth, sublime inhale of a satisfying cigarette. The health issues eventually became too colossal to ignore, with their hazards trumpeted across the land in the media, on teen-oriented TV shows and pretty much everywhere else you turned.

Quitting smoking then became the cool thing to do, primarily for your health but also to avoid ostracism – by your friends, your pet cat and society as a whole. The idea of electronic cigarettes quietly tiptoed onto the scene, providing an alternative to smoking that purported to be healthier, safer and not as offensive to the nose.

A story: Worth Reading

Authenticity reigns supreme. You only need to tune into the sensual, rich and complex tones of the saxophone to prove it. Its creator, acoustical genius Adolphe Sax, went through many hardships, even surviving assassination attempts from his competitors to ensure his saxophone endured. His determination paid off, with the saxophone quickly traveling all over the world, irrevocably changing music forever.

More changes came to the music scene with a new era of electronic musical instruments and synthesizers, yet all failed in their attempts to recreate the richness, complexity, overtones and undertones emitted from a finely crafted saxophone in the hands of a master instrumentalist. The new age of laboratories created a similar scene in the e-liquid arena, relying on artificial flavors and synthetic additives to imitate the rich, flavorful notes of real tobacco leaves, their aromatic subtleties, their harmony – their very essence.

Mission: Possible

In a perfect world, no one would smoke. But can we make smoking cigarettes a thing of the past? Perhaps. At Black Note, that is in its purest essence our mission: To help create a smoke free world by providing the most authentic and enjoyable alternative to smoking. That is why we decided not just to make a better e-liquid, but to challenge other e-juice companies by creating a vape liquid that is remarkably different and superior in every way.

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